Most of my freelance writing work comes from Job Boards.
I don’t do the networking thing, so I read posted ads from potential clients and submit proposals.
After reading thousands of these things, there are a few phrases that keep coming up, and frankly they annoy the crap out of me. So this is something of an open letter to all potential web content clients. It’s mostly tongue-in-cheek but as Stephen King says “Humour is just anger with its make-up on.”
High Quality Articles By Native English Speakers – $2.50 per 500 words
This one is a beauty. I live in Europe, and $2.50 won’t quite pay for the electricity needed to run my computer for the amount of time it takes to write a 500 word article. Let alone the coffee. Move the decimal point one place to the right and we’re getting closer to an actual budget.

Freelance Frustration
This is an easy job for someone who knows what they are doing
Translation: I have no idea if it’s an easy job or not, I just want to get out of paying market rates.
Alternative translation: If you have been doing this for so long that you have the skills to do it easily and quickly, I want to penalise you by trying to pay an hourly rate rather than a flat fee.
Everything is easy if you know what you are doing – including neurosurgery and defusing bombs. Remember the story of the mechanic who charged $10,000 for changing a single bolt in a complex machine? It took him two minutes and when the client questioned the bill, his reply was “It was $2 for the bolt and $9,998 for knowing where it was and why it needed changing.”
These take no more than 30 minutes to write
How can you possibly know how long it will take to write? And if you do, why are you hiring me?
No application will be considered without a (free) sample on the following topic…
This is like asking a builder to construct one free room before contracting him to build the rest of your house. Also, there are plenty of sharks out there who consistently list ads calling for ‘samples’ that are never paid for… And no writer gets a contract. A hundred ‘samples’ adds up to a lot of free content.Writers have portfolios of past work – there’s your selection of samples.
Please quote a bulk rate
They’re not plastic spoons, they’re articles. Whether I am writing three articles, or three hundred, they each take the same amount of time. There is no bulk rate – when you hire a freelancer you are already avoiding paying all of the associated costs of having an employee. Please stop being cheap.
Need Meta Data, Keyword Density of 2.5%, and uploading to WordPress
All for the same price of simply writing. Yes, these things are possible. No, they are not free. They take as long, if not longer, as writing the article – so be prepared to pay for my time.
All articles will be checked for plagiarism. Missed deadlines will result in termination of contract. Unlimited rewrites required. No deposits or up-front payments.
Way to establish an environment of trust and professionalism. No writer worth their salt is going to submit a proposal to a client like this. All the proposals will be from flakes, hacks, or con-men that either plagiarise or outsource to the Writing Sweatshops in developing economies. Dear Client, welcome to your self-fulfilling prophecy.
Fast turnaround required.
Everyone wants their project completed yesterday. But these things actually take time. Every writer is different, but to write a very basic web article (with no SEO extras) needs a workflow like this:
1 hour – Topic research. Even with plenty of experience in a particular niche, every writer needs to research.
0.5 hours – Outline and bullet points
1.5 hours – Writing
Overnight – let it ‘sit’
0.5 hours – Re-read, make notes
1 hour – Redraft
2 – 3 hours – Interviews and quote gathering (optional, depending on topic)
0.5 hours – Polish and send
This is the BARE minimum and assumes that the client likes the first draft and signs it off immediately.
So over two days, there are five hours of work in a single article, without including things like Creative Thought – yes, when we are staring into space, or pottering around in the garden, we are still writing your articles – it’s just happening in our heads.
May lead to ongoing work
Translation: Underbid so that I can dangle the carrot of possibly offering you more slave-wages down the track.
No proposal will be considered without a resume or CV
I work for myself. Do I ask you for your resume before I take you on as a client? This is not a job interview, it is a proposal from a business owner.We are professional equals, please drop the power trip.
All copyright remains with me, non-disclosure agreement to be signed, no portfolio rights. Please provide checkable testimonials and references.
The contradiction here is obvious. If every client refused the right of portfolio, there would be no checkable references. There is no shame or shadiness in hiring a ghost-writer. People do it all the time. It is still your article, your book, your web page. Trying to pretend that the ink flowed from your own personal pen… that’s the shady part.
Incidentally, International Work-For-Hire laws enshrine the right of portfolio to every freelancer. To include this clause in a brief is not only immoral, it’s illegal.
Lastly, unless an explicit copyright-transfer contract is signed, copyright remains with the writer and the client is only buying a limited license. Before jumping straight to the bullying, please check your facts. Here’s an idea – why not ask your writer about the intricacies of international licensing of IP? (Intellectual Property). We’re professionals too and will happily share our knowledge with you during negotiations to create a mutually beneficial project.
Write it however you want…
Translation: Until you actually submit it, and I hate it, and you have to write 50 articles when one would have been fine.
Alternative Translation: I can’t be bothered developing an actual brief, or I don’t know how and I’m too afraid to ask in case you try to rip me off.
This one is also the responsibility of us writers. We’re not just writers, we’re book-keepers, salespeople, account managers and project managers. A good project manager asks all the right questions BEFORE the project kicks off. They will know their industry backwards and be able to ask about the things a client hadn’t even thought of. If you begin a project with a vague brief, you are asking for trouble – a smart writer only does this once or twice before they develop a list of questions to be answered long before they sit down and open a new document.
And lastly……
Rewriters required. NO PLAGIARISM WILL BE TOLERATED
Translation: I have stolen someone else’s work and I want to make sure Google doesn’t spot it. I am also a hypocrite.
Most clients are good people who just want good work for a fair price. Most writers are good people who just want good work for a fair price. Any chance of getting away from the Job Boards and taking a picnic together? I sure could use a break today.









